"McDonalds Change Management Case Study"

"Implemented knowledge management, background and motivation"

It was important for McDonald’s to have knowledge of how to change itself in order to match with the changing market demand. Once it was aware of the changing behavior of the target market and was ready to adopt a change management focused on what they needed to do in order to retain and satisfy the customers in the long run. The external factors including the competitors’strengths and the changing consumer's behavior gave McDonald’s, knowledge of what exactly to be done to make it stable and running.

"Mcdonald’s business conditions and strategic objectives"

McDonald's is one of the leading restaurant chains in the world. The business began in 1940, when two brothers Dick and Mac McDonald in San Bernardino, California open a restaurant. They had introduced "speedee Service System" in 1948 which was their one of the principles of their modern fast food restaurant. Before that, it was a Bar-B-Que restaurant which brothers had open in California. McDonald has had always been famous because of its HAM BURGERS. As per the information of the McDonald's history, real money has generated from sale of hamburgers, which had sold at nominal price of 15 cents. Considering the huge success and brand McDonald's has become, the food chain is spread across the world in almost all the major cities of the globe. Being economic and user friendly, the success rate of the company cannot be doubted.

"McDonald's focus on the development of knowledge management"

McDonald's main purpose is to focus all types of customer. Its target market is for everyone in community all over the world. From vegetarian to non-vegetarian. McDonald's define its target market using term segment of demography. The segments of the demography are; family life cycles, age, Nationality, Income, Generation etc. Although McDonald's provide good quality food at low prices, they have introduced a new slogan for McDonald's "there is McDonald's for everyone".

"McDonald's introduced knowledge management processess and milestones"

In 1959, McDonald's has completed its opening of 100 Restaurant.

In 1965, McDonald's celebrates its 10th anniversary with the first public stock offering at $22.50 per share.In 1967, The first international McDonald's restaurants open in Canada and Puerto Rico. Today McDonald's restaurants are in 119 countries around the world.In 1980, In 1980, McDonald has celebrated its 25th anniversary in the period of 1967 to 1980 in-between McDonald's had introduced some new menus and indoor sitting restaurants in the world.

"McDonald's information technology support for knowledge management applications"

In McDonalds they implement MIS system which is used to produce periodic reports such as a daily list of employees and the hours they work, or a monthly report of expenses as compared to a budget. McDonalds used MIS because the purpose of MIS is to provide profitability and information to help managers and staff understand the business performance and plan its future direction.

"McDonald's information technology architecture and infrastructure"

Virtualization is a hot topic at the moment and for good reason. It is a tried and tested way to get more from your environment and reduce costs at the same time. Virtualization has been around for many years and is available from multiple vendors.

By virtualizing your infrastructure you are taking advantage of the raw power that servers have today, aligned with advanced software that can enable you to maximise this power. Virtualization allows for multiple servers running numerous different Operating Systems all co-existing on the same hardware. McDonalds IT have tried and tested approaches that allow you to convert and consolidate your physical environment to Virtual.

"McDonald's implemented knowledge management with incentives and rewards"

I have read the reward system of McDonald and personally we are very impressed and committed with this so that’s why we are gating that idea from McDonald reward system.A Global food services retailer knows as McDonald's is the leading global food service retailer.The well-built foundation that he built continues today with McDonald's idea and the commitment of our talented managers to keep the shine on McDonald's Arches for years to come.

"McDonald's change management with knowledge management"

Change in necessary when management is facing problem in current system or for getting better the performance of the organization the management may modify the current system or implement change in any activity. The factors that may bring change may be internal and external. Different activities and different new strategies can be introduced tat different level, and these changes and modifications may be restricted or unrestricted, common or general in nature. Internal factors for change may include the following:

   ·  Change in structure of organization

   ·  Increase in business needs

   ·   Alteration in business plan

   ·   Modification in goals of business

"McDonald's introduced implementation of effective knowledge management"

We analyze these principles in relation to the basic competence of McDonalds, one of the largest companies in the food chain throughout the world. Let us start with the strengths and positive aspects that define the performance of this company. How do we define strengths? The force has a distinctive competence that translates into a comparative advantage in the market.

"McDonald's implemented the critical success factors of knowledge management"

The importance of McDonald's top five critical success factors which has made the company this successful. Firstly, the history and background of the company will be established to get the mood and feel of the restaurant, this will include the positioning of the company within the market as well. Secondly, the critical success factors of the company will be elaborated in this section. Thirdly, the report would give examples of the downfalls of McDonald's as well, as every product and company has it's declining stage, and how it overcame the situation. And lastly, insights and conclusions will be stated to give a broader sense of the importance to why it is important to discuss about such company.

"McDonald's Ideas and suggestions for academic and practical inspiration"

McDonald’s has come up with a lot of good ideas, like all-day breakfast, but some ideas of theirs aren’t so great. Following their premiere of the gray burger bun in October, the fast-food chain has created a new menu item for Angry Birds fans, just in time for The Angry Birds Movie: “The Naughty Green Pork Burger.”

The burger—the Angry Bird, if you will—consists of a pork patty, an egg, lettuce, green buns and a mysterious sauce with jalapeños. That's jumped on this green grenade by trying the burger and, apparently, it “wasn’t half bad.” In fact, it was “quite satisfying, and [they] are ‘lovin’ it’.”

"McDonald's Mindmaps of over all knowledge management and technologies of company"