"McDonalds Change Management Case Study"
"Implemented knowledge management, background and
motivation"
It was important for
McDonald’s to have knowledge of how to change itself in order to match with the
changing market demand. Once it was aware of the changing behavior of the
target market and was ready to adopt a change management focused on what they needed
to do in order to retain and satisfy the customers in the long run. The
external factors including the competitors’strengths and the changing
consumer's behavior gave McDonald’s, knowledge of what exactly to be done to
make it stable and running.
"Mcdonald’s business conditions and strategic
objectives"
McDonald's is one of
the leading restaurant chains in the world. The business began in 1940, when
two brothers Dick and Mac McDonald in San Bernardino, California open a
restaurant. They had introduced "speedee Service System" in 1948
which was their one of the principles of their modern fast food restaurant.
Before that, it was a Bar-B-Que restaurant which brothers had open in
California. McDonald has had always been famous because of its HAM BURGERS. As
per the information of the McDonald's history, real money has generated from
sale of hamburgers, which had sold at nominal price of 15 cents. Considering
the huge success and brand McDonald's has become, the food chain is spread
across the world in almost all the major cities of the globe. Being economic
and user friendly, the success rate of the company cannot be doubted.
"McDonald's focus on the development of knowledge
management"
McDonald's
main purpose is to focus all types of customer. Its target market is for
everyone in community all over the world. From vegetarian to non-vegetarian.
McDonald's define its target market using term segment of demography. The
segments of the demography are; family life cycles, age, Nationality, Income,
Generation etc. Although McDonald's provide good quality food at low prices,
they have introduced a new slogan for McDonald's "there is McDonald's for
everyone".
"McDonald's introduced knowledge management processess and
milestones"
In 1959, McDonald's
has completed its opening of 100 Restaurant.
In 1965, McDonald's
celebrates its 10th anniversary with the first public stock offering at $22.50
per share.In 1967, The first international McDonald's restaurants open in
Canada and Puerto Rico. Today McDonald's restaurants are in 119 countries
around the world.In 1980, In 1980, McDonald has celebrated its 25th anniversary
in the period of 1967 to 1980 in-between McDonald's had introduced some new
menus and indoor sitting restaurants in the world.
"McDonald's information technology support for
knowledge management applications"
In McDonalds they
implement MIS system which is used to produce periodic reports such as a daily list
of employees and the hours they work, or a monthly report of expenses as
compared to a budget. McDonalds used MIS because the purpose of MIS is to
provide profitability and information to help managers and staff understand the
business performance and plan its future direction.
"McDonald's information
technology architecture and infrastructure"
Virtualization is a
hot topic at the moment and for good reason. It is a tried and tested way to
get more from your environment and reduce costs at the same time.
Virtualization has been around for many years and is available from multiple
vendors.
By virtualizing your
infrastructure you are taking advantage of the raw power that servers have
today, aligned with advanced software that can enable you to maximise this
power. Virtualization allows for multiple servers running numerous different
Operating Systems all co-existing on the same hardware. McDonalds IT have tried
and tested approaches that allow you to convert and consolidate your physical
environment to Virtual.
"McDonald's implemented
knowledge management with incentives and rewards"
I have read the reward
system of McDonald and personally we are very impressed and committed with this
so that’s why we are gating that idea from McDonald reward system.A Global food
services retailer knows as McDonald's is the leading global food service
retailer.The well-built foundation that he built continues today with
McDonald's idea and the commitment of our talented managers to keep the shine
on McDonald's Arches for years to come.
"McDonald's change
management with knowledge management"
Change in necessary
when management is facing problem in current system or for getting better the
performance of the organization the management may modify the current system or
implement change in any activity. The factors that may bring change may be
internal and external. Different activities and different new strategies can be
introduced tat different level, and these changes and modifications may be
restricted or unrestricted, common or general in nature. Internal factors for
change may include the following:
· Change in structure of organization
· Increase in business needs
· Alteration in business plan
· Modification in goals of business
"McDonald's introduced
implementation of effective knowledge management"
We analyze these
principles in relation to the basic competence of McDonalds, one of the largest
companies in the food chain throughout the world. Let us start with the
strengths and positive aspects that define the performance of this company. How
do we define strengths? The force has a distinctive competence that translates
into a comparative advantage in the market.
"McDonald's implemented
the critical success factors of knowledge management"
The importance of
McDonald's top five critical success factors which has made the company this
successful. Firstly, the history and background of the company will be
established to get the mood and feel of the restaurant, this will include the
positioning of the company within the market as well. Secondly, the critical
success factors of the company will be elaborated in this section. Thirdly, the
report would give examples of the downfalls of McDonald's as well, as every
product and company has it's declining stage, and how it overcame the situation.
And lastly, insights and conclusions will be stated to give a broader sense of
the importance to why it is important to discuss about such company.
"McDonald's Ideas
and suggestions for academic and practical inspiration"
McDonald’s has come up
with a lot of good ideas, like all-day breakfast, but some ideas of theirs
aren’t so great. Following their premiere of the gray burger bun in
October, the fast-food chain has created a new menu item for Angry
Birds fans, just in time for The Angry Birds Movie: “The Naughty
Green Pork Burger.”
The burger—the Angry
Bird, if you will—consists of a pork patty, an egg, lettuce, green buns and a
mysterious sauce with jalapeños. That's jumped on this green grenade by
trying the burger and, apparently, it “wasn’t half bad.” In fact, it was “quite
satisfying, and [they] are ‘lovin’ it’.”
"McDonald's Mindmaps
of over all knowledge management and technologies of company"
